--- title: EP#124 Powered by Data - with Tyler Masterson description: "Tyler Masterson the CEO and Co-Founder of True Roll discusses the power of software and why governments should \"skill - up\" on their data skills and understanding in this weeks GovComs podcast episode." image: https://blog.govcommsinstitute.com/hubfs/Tyler%20masterson%20Image%20icon.png --- Talk to us [![fb](https://blog.govcommsinstitute.com/hubfs/facebook-brands.svg)](https://www.facebook.com/govcinstitute) [![li](https://blog.govcommsinstitute.com/hubfs/linkedin-brands.svg)](https://www.linkedin.com/company/govcomms-institute) [![tw](https://blog.govcommsinstitute.com/hubfs/twitter-brands.svg)](https://twitter.com/govc_institute) [![in](https://blog.govcommsinstitute.com/hubfs/instagram-brands.svg)](https://www.instagram.com/govcommsinstitute/) [![logo-white](https://blog.govcommsinstitute.com/hs-fs/hubfs/logo-white.png?width=197&height=40&name=logo-white.png "logo-white")](https://contentgroup-19617054.hs-sites.com/home-2) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=197&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/podcast/ep124-powered-by-data-with-tyler-masterson) - [Podcast](https://blog.govcommsinstitute.com/podcast) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) [Back to blog](https://blog.govcommsinstitute.com/podcast) # EP#124 Powered by Data - with Tyler Masterson [![](https://blog.govcommsinstitute.com/hubfs/1595444018526.jfif)  Tyler Masterson](https://blog.govcommsinstitute.com/podcast/author/tyler-masterson)  | Feb 11, 2022 10:31:58 AM [Government](https://blog.govcommsinstitute.com/podcast/tag/government), [Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [Working with data](https://blog.govcommsinstitute.com/podcast/tag/working-with-data) ![](https://blog.govcommsinstitute.com/hubfs/Tyler%20masterson%20Image%20icon.png) In this GovComms episode we travel to the windy city of Chicago to chat with Tyler Masterson; the CEO and Co-Founder of True Roll. True Roll is an innovative, Chicago-based start-up company focused on helping governments maintain accurate tax data so that property tax burdens are distributed equitably among citizens.   Host of GovComms, CEO and Founder of contentgroup, David Pembroke, discusses with Tyler the importance of inclusivity not only in the office but through interactions with customers. The pair also touch on the challenges of convincing governments to use data to solve their problems. They discuss the power of data and that winning the work is "much like a relationship and referral based game". Tyler shares his experience of starting True Roll and explains "governments are hard to convince that what they are doing can be improved. You might hope that they are progressive risk takers but in fact they are usually lagger at some technology curb and so convincing them to do their work in a different progressive way can be challenging." The episode concludes by reflecting on the power of software and why governments should "skill - up" on their data skills and understanding. Discussed in this episode: - Challenges of government acceptance in a new data driven age - The importance of getting infront of the human - Why you need to find a niche --- ###### About the Author Tyler Masterson Tyler has 10+ years of experience as a strategic advisor for public sector leaders with Tyler Technologies, Socrata, and Lagan 311 prior to co-founding TrueRoll. He has a deep understanding of governmental priorities, as well as hands-on experience d... ### On the same subject ### [EP#125 Investing in your people](https://blog.govcommsinstitute.com/podcast/ep125-investing-in-your-people) [Phil Brown](https://blog.govcommsinstitute.com/podcast/author/phil-brown) [Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [Skill building](https://blog.govcommsinstitute.com/podcast/tag/skill-building), [Team Building](https://blog.govcommsinstitute.com/podcast/tag/team-building) ### [EP#49 - The future of data](https://blog.govcommsinstitute.com/podcast/the-future-of-data) [James Wunsch](https://blog.govcommsinstitute.com/podcast/author/james-wunsch) [David Pembroke](https://blog.govcommsinstitute.com/podcast/tag/david-pembroke), [Artificial Intelligence](https://blog.govcommsinstitute.com/podcast/tag/artificial-intelligence), [Working with data](https://blog.govcommsinstitute.com/podcast/tag/working-with-data), [James Wunsch](https://blog.govcommsinstitute.com/podcast/tag/james-wunsch) ### [Ep# 126 Never Backing Away from the truth](https://blog.govcommsinstitute.com/podcast/ep-126-never-backing-away-from-the-truth) [Stephanie Speck](https://blog.govcommsinstitute.com/podcast/author/stephanie-speck) [Communications Strategy](https://blog.govcommsinstitute.com/podcast/tag/communications-strategy), [GovComms Podcast](https://blog.govcommsinstitute.com/podcast/tag/govcomms-podcast) [![GCI Horizontal Logo](https://blog.govcommsinstitute.com/hs-fs/hubfs/GCI%20%20Horizontal%20Logo.png?width=200&height=41&name=GCI%20%20Horizontal%20Logo.png "GCI Horizontal Logo")](https://blog.govcommsinstitute.com/) A global platform for government communicators. - SITE MAP - [Home](https://www.govcommsinstitute.com) - [About us](https://www.govcommsinstitute.com/about) - [Contact us](https://www.govcommsinstitute.com/contact) - LEGALS - [Privacy Policy](https://www.govcommsinstitute.com/pirivacy-policy) - [Terms & Conditions](https://www.govcommsinstitute.com/terms-and-conditions) - CONTACT US - [+61 2 6273 0232](tel:+61%202%206273%200232) - [govcomms.institute@contentgroup.com.au](mailto:govcomms.institute@contentgroup.com.au) - [Level 3, 2 Mort Street, Canberra, ACT 2601 GPO Box 2381, Canberra, ACT 2601](https://goo.gl/maps/4iAFuvdJ1KbTe28CA) - Copyright © 2020 contentgroup Theme designed by [Markentive](https://www.markentive.com/)