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GDLN Blog

Gov Digital Leaders Network (2)

Seeking Validation

Part 4: Seeking Validation

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What People Want

Part Three: What People Want

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Why should public sector leaders be digital?

As citizens increasingly seek to know the people behind the public sector, what do leaders stand to gain by leaning in and participating individually online? How should their voice and efforts complement those agencies they represent? And how can they safely navigate the fine line between personal ...

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Let's See what Sticks!

Part Two: Let's See What Sticks!

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Road to Digital Transformation

Part One: Road to Digital Transformation

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How to get buy-in from executives for more creative content

Are you a social media manager who wants to do exciting, creative and engaging content but are struggling to achieve this?

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Reflections on the Digital Government Festival

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Measuring your social media communications and getting the ROI

In the social media space measuring your return on investment (ROI) in content is not always straight forward, particularly in government communications. It is not a clear case of figuring out how many units have sold because of your social media campaign. Your social media campaign may be about ...

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How Australian Government social media teams work

I’m a passionate advocate for excellence in government communication and supporting public sector communication professionals to do their best work. In recent years I’ve spent time researching current best practice in social media team across the Australian Public Service to understand how they ...

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Who should you recruit for social media content roles?

In 2022, in a constantly evolving digital world, who should you be recruiting for social media roles?

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