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GOVCOMMS
INSTITUTE blog

Core competencies for strategic communication management

Strategic communication management focuses on analysis, integrated planning and implementation of activities that deliver business outcomes. But strategic communication doesn’t just happen; it is a product of a structured planning activity that considers the internal and external environment, ...

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Announcing the new and improved GovComms Podcast

Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015.

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Four media skills that comms professionals need

“When I first started working in journalism, I was given the advice to write for my 12-year-old cousin. If they don’t understand what you have written, start again.” – David Pembroke, CEO & Founder

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Authenticity, government and social media

Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this thing they have to do”.

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Data footprint paves the way for world of stories

It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark.

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Listen: If you’re writing for everyone, you’re writing for no one

Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing.

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